Marketing & Branding
Even before going to college I had a passion for marketing and branding. I did a lot of research on personal branding because a lot of my interest came from musicians. I was curious how Beyoncé gained the reputation as "Queen Bee" and widely regarded as a powerful woman, I was intrigued in the way she branded herself. I stumbled upon hip hop artist G-Eazy while I was in high school and quickly took a liking to his music and brand. I believe G-Eazy took branding to a new level, because he had the "old school James Dean or Johnny Cash" look but he was making his own type of hip hop music. There was no other artist like him in the industry. His brand, along with talent (which is not enough these days) is what made G-Eazy as successful as he is today. Other notable people that influenced me were Martin Lindstrom and Gary Vaynerchuk
I took what I learned in school while minoring in marketing and on my own research to market musicians in my area. I helped these artists share their brand through music videos, photoshoots, advertisements, and more. Social media was often the best help to reach their target audiences. I have also had various other experiences where I have put my marketing and branding knowledge to use, some examples are below.